The Best Tools to Manage and Track Your TikTok Account

TikTok has become one of the most powerful platforms for creators, brands, and businesses to grow an engaged audience. But building a successful TikTok presence takes more than just creativity—you need to track performance, schedule content, understand your audience, and stay ahead of trends.

Whether you're a solo creator, small business, or social media manager, the right tools can make managing your TikTok account easier and more strategic. In this article, we’ll cover the best tools to manage and track your TikTok account so you can grow smarter and faster.

Why You Need TikTok Management Tools

TikTok’s in-app features are useful, but limited when it comes to serious growth. As your account grows, managing content, analytics, and engagement manually becomes time-consuming.

TikTok management tools help you:

• Plan and schedule posts ahead of time

• Analyze detailed performance metrics

• Monitor competitor performance

• Discover trending content and hashtags

• Manage comments and community engagement

• Optimize your content strategy

Let’s break down the best tools in each category.

1. TikTok Analytics (In-App)

Before exploring third-party tools, it’s worth noting that TikTok offers its own built-in analytics for Creator and Business accounts.

With TikTok’s native analytics, you can track:

• Video views and profile visits

• Follower growth

• Audience demographics (age, gender, location)

• Engagement metrics (likes, shares, comments)

• Individual video performance

While basic, it’s a great starting point to understand what content resonates with your audience.

Pro Tip: Always switch to a Creator or Business account to unlock analytics if you haven’t already.

2. Later – Content Scheduling & Planning

Later is a social media scheduling tool that supports TikTok, along with Instagram, Facebook, Pinterest, and more. It’s especially helpful for creators and brands who want to plan content ahead of time.

Key Features:

• Visual content calendar

• TikTok video scheduling (auto-publishing or reminders)

• Hashtag suggestions

• Media library to organize assets

Why it’s great for TikTok:
Later simplifies content planning, allowing you to keep your posting consistent—a key factor in TikTok growth. You can also preview your feed and see your posting schedule at a glance.

Free and paid plans are available, depending on your needs.

3. Metricool – Analytics & Scheduling in One

Metricool is an all-in-one platform for analytics, competitor tracking, and scheduling—perfect for creators and businesses managing multiple social media accounts.

What makes Metricool stand out for TikTok:

• Detailed TikTok analytics (engagement, views, growth, best time to post)

• Content performance comparison over time

• TikTok video scheduling

• Competitor analysis and benchmarks

You can even generate performance reports for clients or campaigns, making it ideal for agencies or serious creators.

4. TikTok Creator Marketplace – For Collaborations and Insights

If you’re a creator working with brands (or hoping to), the TikTok Creator Marketplace (TCM) is an official platform that connects influencers with businesses.

Why it matters:

• Brands use this to discover and contact creators

• Provides verified data on your audience and performance

• Helps you manage and track brand collaborations

By joining the marketplace, you get access to better brand deals and can showcase your metrics in a credible way.

Eligibility is usually based on follower count, engagement rate, and content consistency.

5. Exolyt – Deep TikTok Analytics

Exolyt is an advanced TikTok analytics tool used by influencers, marketers, and agencies. It offers much more than what TikTok’s native analytics provide.

Top Features:

• Track multiple TikTok accounts

• Get detailed video performance breakdowns

• Monitor your competitor accounts

• Analyze engagement rate, trends, and posting habits

• See most used hashtags, sounds, and content types

Exolyt is excellent for identifying what’s working, understanding your niche, and building data-backed strategies. There’s a free version with limited access, and premium plans with more depth.

6. TrendTok – Discover Trending Sounds and Hashtags

TikTok trends move fast, and jumping on them early can mean the difference between a viral video and a flop.

TrendTok Analytics (available as a mobile app) helps you:

• Discover trending sounds before they peak

• Filter trends by region, category, or niche

• Analyze sound performance

• Get predictions on rising trends

This tool is perfect for creators who want to stay ahead of the curve and keep content fresh. It helps you align your content with what’s currently working on the platform.

7. Canva – Design & Video Creation

While TikTok is primarily video-focused, having well-designed overlays, intros, and thumbnails can boost engagement.

Canva is a free tool that helps you:

• Create video intros or outros

• Design TikTok-specific templates

• Add text animations, graphics, and transitions

• Resize and repurpose videos for other platforms

You can even upload directly from Canva to TikTok in a few clicks. It’s beginner-friendly and has a mobile app for content creation on the go.

8. InShot – Mobile Video Editing

TikTok’s in-app editing tools are good—but sometimes you need more control. That’s where InShot comes in.

It’s a mobile video editor that lets you:

• Trim and merge clips easily

• Add music, text, transitions, and filters

• Create green screen effects

• Export in TikTok-friendly formats

InShot gives your videos a professional polish without needing desktop software. It’s ideal for editing product demos, talking-head videos, or storytelling content.

9. Social Blade – Public TikTok Stats

Social Blade lets you view public TikTok stats for any creator account.

You can use it to:

• Track your own account’s follower growth

• Analyze competitors or collaborators

• See estimated earnings and rankings

• Get a visual graph of growth patterns

While not as detailed as some analytics platforms, it’s a helpful free tool to see general trends and compare growth over time.

10. Notion – Content Organization & Strategy

While Notion isn’t TikTok-specific, it’s a fantastic tool for planning your content strategy.

Use Notion to:

• Create a TikTok content calendar

• Organize your video ideas

• Track trending topics and notes

• Record your goals, metrics, and performance data

You can build your own content system or use free TikTok templates available online. It’s perfect for creators who like to stay organized and intentional.

Final Thoughts

Managing and growing a TikTok account takes more than creativity—it takes tools, strategy, and consistency. From scheduling content to analyzing performance and jumping on trends, these tools help save time, improve results, and unlock new opportunities.

To summarize:

• Use Later or Metricool to schedule and track content

• Analyze trends with TrendTok and Exolyt

• Create better visuals with Canva and InShot

• Stay organized with Notion

• Engage with brands via TikTok Creator Marketplace

You don’t need to use every tool listed. Start with the ones that match your current goals—whether it’s growing your audience, improving video quality, or landing brand deals.

May You Also Like

How Small Businesses Can Leverage TikTok for Free Marketing
From Zero to Influencer: Creating a TikTok Persona That Stands Out