Authors: You Can Do Better in Virtual Interviews

As the pandemic fades into the rearview mirror, virtual interviews remain integral to television appearances, especially for authors looking to promote their work. Veteran book publicists advise that engaging in these interviews effectively is crucial for PR, and making a positive impression is key to success. To excel in virtual interviews, it's essential to consider both the technical aspects and the general requirements specific to video interactions. Preparation is vital, regardless of the interview's setting. It's critical to clearly define your key messages and understand precisely what you want to convey. 

Being clear in your interview comments boosts your confidence and enhances your credibility in the eyes of the audience. Audio quality is one of the critical factors to focus on when participating in a virtual interview. Experts advise using a headset or earphones with a microphone to ensure better sound quality, as relying on your computer's built-in microphone may not yield the best results. Additionally, it's crucial to silence any other devices, including electronic notifications and your landline phone, if applicable. Opting for a quiet room, away from distractions like doorbells or pets, is ideal. 

Background noises can interrupt the flow of your interview and may leave your audience with an impression of unprofessionalism. Virtual interviews typically occur through various video conferencing applications, making it important to be well-versed in the platform. Make sure to inquire about the specific software in advance, download the necessary applications, and practice using them a couple of times. This preparation can alleviate stress and technical glitches just before your scheduled interview. You'll always do better when relaxed, prepared, and controlled.

While speaking, maintain eye contact with the camera; looking away can give the impression that you are disengaged. When it comes to lighting, ensure you are well lit from the front and avoid backlighting from windows. Positioning yourself in a setting where your head isn't cropped out of the frame is also essential—check that you're centered and visible. Unlike live studio interviews, where a crew manages these details, these responsibilities fall to you in a virtual setting. Lastly, remember that your words are being recorded with a live microphone, so be mindful of what you say throughout the interview.