In today’s fast-paced digital world, businesses must find creative and engaging ways to connect with their audience. One of the most effective strategies is corporate video production. A well-produced video not only captures attention but also tells your brand story in a way that text and images simply can’t.

At Tapsmedia, we specialize in helping businesses bring their vision to life through professional corporate video production. Whether you want to boost brand awareness, train employees, or attract new customers, the right video strategy can transform how people see your company.

Below, we’ll walk you through the top 9 types of corporate videos every business needs to succeed.

1. Brand Story Videos

Every company has a unique story worth sharing. A brand story video highlights your mission, values, and journey, helping your audience connect emotionally with your brand. This type of video builds trust and gives your company a personality beyond products or services.

👉 Example: A short video showcasing how your business started, the challenges you overcame, and how you make a difference today.

2. Product Demonstration Videos

If you’re launching a new product, a product demo video is essential. Instead of long descriptions, a demo shows exactly how your product works, what problems it solves, and why it stands out from competitors.

👉 Example: A 2-minute product walk-through highlighting features, benefits, and a real-world use case.

3. Training & Onboarding Videos

Businesses often spend countless hours training new employees. Corporate training videos make this process smoother, consistent, and cost-effective. These videos ensure employees receive the same high-quality information, regardless of location or trainer availability.

👉 Example: An onboarding video explaining company culture, HR policies, or role-specific training.

4. Explainer Videos

When you need to simplify a complex idea, explainer videos are the way to go. They break down services, processes, or technical details into easy-to-understand visuals and narratives.

👉 Example: A short animation showing how your software streamlines workflow for clients.

5. Testimonial & Case Study Videos

Customer testimonials are powerful because they showcase real success stories. A video with a satisfied client explaining how your product or service improved their business builds credibility and boosts conversions.

👉 Example: A case study video where a client discusses the challenges they faced and how your company provided solutions.

6. Recruitment Videos

To attract top talent, your company needs to stand out as a great place to work. A recruitment video highlights your culture, team, and values to inspire potential employees to join your company.

👉 Example: A behind-the-scenes video of daily office life, employee experiences, and growth opportunities.

7. Event Highlight Videos

Hosting or attending an industry event? Don’t let those moments go unnoticed. Event videos capture key moments like keynote speeches, networking sessions, and product launches, extending your event’s reach beyond attendees.

👉 Example: A highlight reel summarizing a corporate seminar or annual company celebration.

8. Social Media Videos

Short, engaging content is crucial for platforms like Instagram, LinkedIn, TikTok, and YouTube. Social media videos allow you to connect with a larger audience quickly and effectively.

👉 Example: Quick tips, behind-the-scenes content, or fun employee spotlights formatted for vertical video.

9. Internal Communication Videos

Clear communication keeps teams aligned. Internal communication videos help share important announcements, updates, or leadership messages across the organization. They’re especially useful for remote teams.

👉 Example: A video from the CEO addressing company milestones or upcoming initiatives.

Why Corporate Video Production is Essential

Investing in corporate video production is no longer optional—it’s a necessity. Videos improve engagement, increase conversions, and provide a versatile medium to connect with employees, clients, and prospects. They also enhance SEO, since websites with videos tend to rank higher in search results.

At Tapsmedia, we understand that every business is unique. That’s why we offer tailored corporate video production services designed to match your brand identity and goals. From concept development to final editing, we ensure your videos deliver results.

How Tapsmedia Can Help Your Business

Choosing the right partner for corporate video production makes all the difference. At Tapsmedia, we combine creativity, technical expertise, and storytelling to produce high-quality videos that reflect your brand.

Why businesses trust Tapsmedia:

• Professional video production team with years of experience

• Customized video strategies for different business needs

• Cutting-edge equipment and editing tools

• End-to-end support—from scriptwriting to distribution

Get in Touch with Tapsmedia

If you’re ready to elevate your brand with professional corporate video production, Tapsmedia is here to help. We work closely with businesses across industries to deliver videos that inspire, educate, and engage.

📞 Contact Tapsmedia Today:

• Website: https://tapsmediallc.com/

• Email: [email protected]

• Phone: (480) 620-2522

Let’s bring your vision to life—because your story deserves to be told.