Guess what’s on the horizon for Google Search?

Yes, you guessed it – the integration of Large Language Models (LLMs) to introduce conversational AI into the search experience. Google’s CEO, Sundar Pichai, highlighted its progress.

The buzz around Conversational AI gained momentum when Microsoft elevated the game with ChatGPT-like technology on its Bing search engine, enabling users to engage in extensive dialogues with their search bar.

Now, all eyes are on Google, and we’re buzzing with questions about the potential game-changers:

• How will Conversational AI shake up the organic traffic Google sends our way?
• What implications will it have on the ROI for brands and organizations using Google Ads?

Despite Pichai’s assurance that users can ask questions and engage with Large Language Models (LLMs) within Google’s search context, the concern lingers: could chatbots and conversational AI present a possible threat to the core search business of Google?

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