Men’s Underwear Market Segmentation, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, and Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, and Others), Fabric (Cotton, Polyester, Modal, Nylon, and Others), Price Range (USD 1-9, USD 10-19, USD 20-29, USD 30, and above), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 Years, and Above 65 Years), Price (Premium, Mid, and Low), Size (XS, S, M, L, XL, XXL, and XXXL) - Industry Trends and Forecast to 2032

Men’s Underwear Market Size

• The global men’s underwear market was valued at USD 37.58 billion in 2024 and is expected to reach USD 64.32 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.95%, primarily driven by rising e-commerce sales
• This growth is driven by factors such as mobile shopping, global reach, and convenience

While preparing this professional and exhaustive Men’s Underwear Market research report, customer requirement has been kept into focus. Market type, size of the organization, availability on-premises, end-users’ organization type, and the availability in areas such as North America, South America, Europe, Asia-Pacific and Middle East & Africa are considered while generating this report. A team of industry experts, talented researchers, innovative forecasters and knowledgeable analysts work with full dedication to endow clients with the quality research. The universal Men’s Underwear Market report also offers the details about the market drivers and market restraints for Men’s Underwear Market industry that help in understanding rise or fall of the demand of particular product with respect to market conditions.

The information and analysis covered in the large scale Men’s Underwear Market report brings into light the types of consumers, their preferences about the product, their buying intentions and their ideas for the step up of a product. Strategic aspects of the industry or market including product development and specification, technology, exploring niche growth opportunities, application modelling, and new geographical markets can be resolved with the huge information and data included in this market report. The high quality Men’s Underwear Market report assists in determining and optimizing each stage in the lifecycle of industrial process that includes engagement, acquisition, retention, and monetization.

Get a full overview of market dynamics, forecasts, and trends.  Download the complete Men’s Underwear Market report:  https://www.databridgemarketresearch.com/reports/global-mens-underwear-market

Men’s Underwear Market Summary

Segments

- By Type: Boxers, Briefs, Trunks, Boxer Briefs, Thongs, Others
- By Material: Cotton, Silk, Nylon, Polyester, Others
- By Distribution Channel: Online Retail, Offline Retail

The global men's underwear market is segmented based on type, material, and distribution channel. The type segment includes boxers, briefs, trunks, boxer briefs, thongs, and others. Boxers and briefs are traditional choices, while boxer briefs have gained popularity for their mix of comfort and support. Thongs are niche products but cater to a specific consumer base. The material segment consists of cotton, silk, nylon, polyester, and others. Cotton is the most preferred material due to its breathability and comfort. Silk is considered a luxury option, while nylon and polyester are chosen for their elasticity and durability. The distribution channel segment comprises online retail and offline retail. With the rise of e-commerce, online retail has seen significant growth, offering a wide range of options and convenient shopping experiences.

Market Players

- Hanesbrands Inc.
- Calvin Klein
- Fruit of the Loom
- Jockey International
- American Eagle Outfitters
- Emporio Armani
- Diesel
- Under Armour
- Puma
- Tommy John

Key players in the global men's underwear market include Hanesbrands Inc., Calvin Klein, Fruit of the Loom, Jockey International, American Eagle Outfitters, Emporio Armani, Diesel, Under Armour, Puma, and Tommy John. These companies are known for their quality products, innovative designs, and strong brand presence in the market. Hanesbrands Inc. and Calvin Klein are market leaders known for their wide range of offerings and established customer base. Fruit of the Loom and Jockey International cater to both budget-conscious shoppers and those seeking premium options. Fashion brands like Emporio Armani and Diesel offer trendy designs targeted at fashion-forward consumers. Under Armour and Puma focus on performance technology, appealing to active individuals. Tommy John is recognized for its premium fabrics and comfortable fits, attracting discerning customers seeking luxury underwear options.

The men's underwear market is witnessing a shift towards sustainable and eco-friendly materials in response to growing consumer awareness regarding environmental issues. Brands are increasingly incorporating organic cotton, bamboo, and recycled fibers into their product offerings to appeal to eco-conscious consumers. This trend is driven by a desire for more sustainable fashion choices and ethical manufacturing practices. Companies are also focusing on inclusivity and diversity in their marketing strategies, featuring a wider range of body types and ethnicities in their advertising to reflect the diverse consumer base. Additionally, customization and personalization options are gaining popularity, allowing consumers to design their own underwear styles and choose specific materials based on their preferences.

Another key trend shaping the men's underwear market is the growing influence of athleisure and loungewear trends. With the rise of remote work and the increasing emphasis on comfort in clothing choices, men are seeking underwear that can seamlessly transition from lounging at home to running errands or working out. Brands are incorporating moisture-wicking fabrics, seamless construction, and performance features into their designs to meet the demand for versatile and functional underwear styles. This convergence of fashion and functionality is blurring the lines between traditional underwear and activewear, creating a new category of hybrid options that cater to the modern consumer's lifestyle needs.

Moreover, the rise of direct-to-consumer (DTC) brands and subscription services is disrupting the traditional retail landscape in the men's underwear market. DTC brands offer a more personalized shopping experience, bypassing middlemen and connecting directly with consumers through online platforms. Subscription services provide convenience and routine replenishment options for busy consumers who prefer a hassle-free shopping experience. By leveraging data analytics and consumer insights, DTC brands can tailor their product offerings and marketing strategies to better meet individual customer preferences, fostering brand loyalty and repeat purchases.

In conclusion, the global men's underwear market is evolving to meet changing consumer preferences and lifestyle trends. Sustainability, inclusivity, athleisure, and DTC disruptions are reshaping the industry landscape and driving innovation among market players. Forward-thinking brands that prioritize sustainability, innovation, and customer engagement are poised to capitalize on emerging opportunities and gain a competitive edge in this dynamic market.The men's underwear market is a thriving industry that continues to evolve and adapt to changing consumer preferences and lifestyle trends. One notable shift in the market is the increasing demand for sustainable and eco-friendly materials. Consumers are becoming more aware of environmental issues and are actively seeking out products that align with their values. As a result, many brands are incorporating organic cotton, bamboo, and recycled fibers into their offerings to cater to the eco-conscious consumer segment. This emphasis on sustainability not only reflects a growing consumer trend towards ethical fashion choices but also highlights the industry's efforts to align with a more environmentally friendly approach to manufacturing.

Another significant trend shaping the men's underwear market is the influence of athleisure and loungewear styles. With the rise of remote work and the overall shift towards comfort-driven apparel choices, men are looking for underwear that can seamlessly transition from lounging at home to engaging in physical activities or running errands. Brands are responding to this demand by incorporating moisture-wicking fabrics, seamless construction, and performance features into their designs to meet the need for versatile and functional underwear options. This blending of fashion and functionality has created a new category of hybrid underwear styles that cater to the modern consumer's lifestyle needs, emphasizing comfort, versatility, and performance.

Moreover, the disruption caused by direct-to-consumer (DTC) brands and subscription services is reshaping the traditional retail landscape within the men's underwear market. DTC brands offer a personalized shopping experience by engaging directly with consumers through online platforms, cutting out intermediaries and fostering direct relationships with customers. Subscription services provide convenience and routine replenishment options for busy consumers, promoting brand loyalty and repeat purchases. By leveraging data analytics and consumer insights, DTC brands can tailor their product offerings and marketing strategies to better meet individual customer preferences, enhancing customer engagement and driving long-term brand loyalty. This shift towards DTC models and subscription services underscores the industry's commitment to adapting to changing consumer behaviors and preferences.

Overall, the men's underwear market is a dynamic and innovative industry that is continuously evolving to meet the diverse needs and preferences of consumers. By embracing sustainability, inclusivity, athleisure trends, and DTC disruptions, market players are positioning themselves to capitalize on emerging opportunities and gain a competitive edge in a rapidly evolving market landscape. Brands that prioritize sustainability, innovation, and customer engagement are well-positioned to succeed in this ever-changing market environment.

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Men’s Underwear Market Research Questionnaire – 25 Sets of Analyst Questions

• How much is the Men’s Underwear Market worth today?
• What is the expected growth rate during the forecast period?
• What segments are driving revenue in the Men’s Underwear Market?
• Who are the key players shaping the Men’s Underwear Market?
• Have there been any notable product launches in the past year?
• What nations are analyzed for Men’s Underwear Market size and share?
• What region is witnessing the quickest expansion?
• Which country is projected to hold the top Men’s Underwear Market position?
• Where is the concentration of Men’s Underwear Market share highest?
• What external factors are influencing Men’s Underwear Market performance?

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