According to a new report from Intel Market Research, the global laptop OEM/ODM market was valued at USD 59,360 million in 2024 and is projected to reach USD 77,270 million by 2032, growing at a steady CAGR of 4.2% during the forecast period (2025–2032). This growth is driven by increasing demand for portable computing solutions, the proliferation of hybrid work models, and technological advancements across gaming and professional laptop segments.

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What is Laptop OEM/ODM?

Laptop OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) refer to specialized manufacturing models where brands outsource production to third-party manufacturers. These partnerships enable laptop brands to focus on design, marketing, and innovation while leveraging manufacturers' expertise in large-scale production, quality control, and supply chain management. The ecosystem includes key segments like thin and light laptops (holding 42% market share) and gaming laptops (28% share) as of 2024.

Major manufacturers are increasingly diversifying production beyond traditional hubs like China to countries such as Vietnam and India, where labor costs are 30-40% lower. Leading players including Quanta Computer (22% market share) and Compal Electronics (18% share) continue to dominate the landscape through strategic partnerships with global brands.

Key Market Drivers

1. Rising Demand for Hybrid Work Models

The global shift towards hybrid work arrangements continues to fuel demand for portable computing devices, creating significant opportunities for laptop OEMs and ODMs. Post-pandemic workforce trends indicate that over 60% of companies have adopted some form of hybrid work policy, directly increasing laptop procurement across enterprises. This has led to shorter product refresh cycles, with businesses replacing employee devices every 2-3 years rather than the traditional 4-5 year cycle.

2. Technological Advancements in Gaming and Creator Laptops

The gaming laptop sector has emerged as a high-growth segment for OEM/ODM partners, projected to grow at nearly 8% CAGR through 2030. This demand is driven by significant improvements in mobile GPU performance, the increasing popularity of eSports, and more sophisticated thermal management solutions that allow for thinner gaming laptop designs. Similarly, the rise of content creation has created demand for powerful yet portable workstations with color-accurate displays and specialized GPU configurations.

Market Challenges

• Component shortages and supply chain disruptions: Ongoing semiconductor shortages, particularly for display panels and power management ICs, continue to constrain production capacity with lead times extending to 40+ weeks.
• Margin compression: Rising material and logistics costs coupled with aggressive pricing negotiations from brand companies are shrinking manufacturer margins.
• Regulatory compliance burdens: Expanding manufacturing to new geographies brings increasingly complex webs of environmental and data security regulations across multiple jurisdictions.

Opportunities Ahead

The global laptop manufacturing landscape is evolving with several promising opportunities emerging across different segments and regions. Developing economies in Southeast Asia, Africa, and Latin America represent the next frontier for laptop adoption, with education and first-time buyer segments driving demand.

Notably, the integration of AI acceleration hardware in laptops is poised to create a significant upgrade cycle across both consumer and enterprise segments. The AI laptop segment could account for over 30% of premium device shipments within three years, presenting a margin-boosting opportunity for OEMs/ODMs able to deliver differentiated implementations.

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Environmental concerns are driving demand for more sustainable laptops, with key opportunities in modular designs enabling component-level upgrades, increased use of recycled materials, and improved energy efficiency.

Regional Market Insights

• Asia-Pacific: Dominates with over 80% of global production, led by China (Quanta, Compal), Taiwan (Wistron), and Vietnam (expanding Foxconn facilities). Labor cost advantages and mature supply chains prevail, though rising wages in China are shifting some production to India and Malaysia.
• North America: Characterized by high demand for premium devices and rapid technological adoption. Major brands outsource production to Asian manufacturers while maintaining stringent quality controls and innovation partnerships.
• Europe: Relies heavily on ODMs for customizable, sustainable designs aligning with EU circular economy regulations. The gaming laptop segment shows notable growth, especially in Eastern Europe.
• Latin America, Middle East & Africa: Emerging markets with untapped potential, driven by digital education initiatives and growing SME sectors, though infrastructure gaps and economic instability present challenges.

Market Segmentation

By Type

• OEM (Original Equipment Manufacturer)
• ODM (Original Design Manufacturer)

By Application

• Thin and Light Laptops
• Gaming Laptops
• Business/Enterprise Laptops
• Education/School Laptops
• Others

By End User

• Enterprise Customers
• Retail Consumers
• Educational Institutions
• Government Organizations

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

Competitive Landscape

The global laptop OEM/ODM market features a highly competitive landscape dominated by Taiwanese manufacturers, who collectively account for over 80% of global notebook production. While Quanta Computer leads the market with comprehensive manufacturing solutions for major brands, several other players are strengthening their positions through strategic partnerships and technological innovations.

The report provides in-depth competitive profiling of key players, including:

• Quanta Computer (Taiwan)
• Compal Electronics (Taiwan)
• Wistron Corporation (Taiwan)
• Inventec Corporation (Taiwan)
• PEGATRON Corporation (Taiwan)
• Foxconn Technology Group (Taiwan)
• Wingtech Technology (China)
• Others exploring innovative manufacturing solutions and partnerships

Report Deliverables

• Global and regional market forecasts from 2025 to 2032
• Strategic insights into manufacturing innovations, supply chain developments, and market expansions
• Market share analysis and competitive assessments
• Pricing trends and cost structure analysis
• Comprehensive segmentation by type, application, end user, and geography

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About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights in technology manufacturing, consumer electronics, and industrial infrastructure. Our research capabilities include:

• Real-time competitive benchmarking
• Global supply chain and manufacturing analysis
• Country-specific regulatory and trade analysis
• Over 500+ technology and manufacturing reports annually

Trusted by Fortune 500 companies, our insights empower decision-makers to drive innovation with confidence.

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