How to Check Trade Name Availability in Dubai: A Simple Online Guide

Before starting a business in Dubai, one of the most important steps is checking whether your desired trade name is available. This simple step helps you avoid licensing delays, ensures compliance with Dubai’s naming rules, and lays the foundation for strong brand identity.

Trade names in Dubai are regulated by the Dubai Department of Economy and Tourism (DED), which ensures that every business name is unique, compliant, and aligned with UAE regulations. Thankfully, the process is now fully online and easy to complete.

What Is a Trade Name in Dubai?

A trade name is the official name under which a business operates in Dubai. It appears on your trade license, legal contracts, invoices, and marketing materials.

Trade Name vs. Trademark

• A trade name identifies your business for licensing and regulatory purposes.

• A trademark protects your brand’s logo, symbol, or name from being copied.

Before you can apply for a trade license in Dubai, you must first secure an available trade name.

Why Checking Trade Name Availability Matters

Checking trade name availability helps you:

• Ensure the name is not already in use

• Avoid legal issues or rejection from the DED

• Prevent infringement on existing brands

• Create a distinct and professional business identity

• Save time during your business setup process

A quick availability search can prevent weeks of delays later.

Tools and Platforms to Check Trade Name Availability Online

Dubai Economy (DED) Website Search

The DED website offers an online search tool where you can check whether your trade name is currently available. It displays:

• Exact matches

• Similar business names

• Reserved names

• Approved or rejected names

This is the most accurate and official way to verify availability.

DED Mobile App (DubaiNow)

The DubaiNow app simplifies the name search process. You can:

• Enter your preferred name

• See availability instantly

• Make modifications and recheck

• Prepare for name reservation

It’s ideal if you want a fast, mobile-friendly check.

Free Zone Name Availability Search

Free zones such as DMCC, IFZA, RAKEZ, and Meydan have their own naming systems.
Their naming rules differ slightly from mainland DED requirements.
If you are setting up in a free zone, make sure to check their individual portals.

Step-by-Step Guide to Checking Trade Name Availability in Dubai

Prepare Your Name Options

Before searching, brainstorm 3–5 name ideas that match your business activity.
Tips:

• Include industry-related keywords

• Keep names simple and relevant

• Avoid overused or generic terms

Visit the DED Trade Name Search Portal

Go to the official DED website and navigate to the Trade Name Search tool.

Run the Name Search

Type your chosen name and review:

• Available: You can proceed with reservation

• Similar: A close match exists — modify your name

• Reserved: Cannot be used at this time

• Not Available: Completely unavailable

Understanding these indicators helps you avoid rejection during registration.

Modify and Recheck Your Options

If your first option is too similar to existing names, adjust it by:

• Adding descriptive words

• Changing the arrangement

• Adding your personal or brand name

Then run the search again.

Reserve the Name (Optional)

If the name is available, you can reserve it immediately.
Reservation is usually valid for 60 days, giving you enough time to complete the licensing process.

Understanding DED Rules for Trade Name Approval

To avoid rejection, make sure your trade name follows these rules:

• No offensive, religious, or political words

• No country names or emirates (e.g., “Dubai,” “UAE”) unless approved

• No logos or symbols in the name

• No well-known brand names (e.g., “Apple,” “Adidas”)

• Personal names allowed only using the full owner’s name

• English and Arabic names must match in meaning

Following these rules increases your approval chances significantly.

Common Reasons a Trade Name Gets Rejected

• Name is too similar to an existing company

• The name conflicts with a registered trademark

• Restricted or misleading words are used

• The name doesn’t match the chosen business activity

• The translation (Arabic/English) does not match

Understanding these issues beforehand helps you avoid delays.

Tips for Choosing the Right Trade Name in Dubai

• Keep it short, simple, and memorable

• Reflect your business activity clearly

• Ensure it is easy for customers to pronounce

• Check domain availability for online branding

• Choose a name that remains relevant long-term

• Avoid trendy or overly complicated names

A strong trade name supports your overall marketing and business credibility.

Frequently Asked Questions (FAQs)

How long is trade name reservation valid?
Typically 60 days, depending on the DED.

Can foreigners reserve trade names?
Yes, foreign investors can reserve trade names even without UAE residency.

Can I change my trade name after registration?
Yes, you can request a trade name amendment later, but fees apply.

Are English and Arabic names both allowed?
Yes. The Arabic version will be automatically generated, or you may request a professional translation.

Conclusion

Checking trade name availability in Dubai is an essential first step in setting up your business. It ensures regulatory compliance, prevents conflicts, and helps you choose a strong name that supports your long-term brand identity. With online tools from DED and free zones, the process is quick, easy, and accessible—allowing you to move forward with confidence in your business setup journey.