Shortening Market Size To Grow At A CAGR Of 4.11% In The Forecast Period Of 2025-2032
shortening market
Market Estimation & Definition
The global shortening market refers to the segment of edible fats and oils formulated primarily for baking, confectionery, frying and savoury applications, including hydrogenated or interesterified vegetable oils, animal-based fats and other specialty fat blends designed to improve texture, shelf life, crispness and consumer acceptability in processed food. According to the latest study, the market was valued at approximately USD 5.0 billion in 2024 and is expected to grow to about USD 6.90 billion by 2032, representing a compound annual growth rate (CAGR) of ~4.11% from 2025-2032.
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Market Growth Drivers & Opportunities
Several key drivers are enabling this growth trajectory. First, demand for processed food, baked goods, snacks and confectionery continues to rise globally, particularly as urbanisation and changing consumer lifestyles favour convenience and indulgence. For instance, the bakery and confectionery application segment of shortening dominates due to its role in delivering crispiness, flakiness and desired mouth-feel in baked items.
Second, the shift toward vegan, plant-based and non-hydrogenated oils is becoming more prominent. The report notes that the vegan (vegetable-oil) source segment already dominates the market in 2024, reflecting consumer awareness of health, sustainability and clean-label credentials.
Third, emerging markets—especially in Asia-Pacific—present significant growth opportunities due to the expansion of food-service chains, bakery outlets and snack consumption. As the processing infrastructure develops, demand for high-quality shortenings grows in tandem.
Opportunities also arise from product innovation (e.g., speciality shortenings for clean label, non-trans fat, tailored functionality), geographic expansion, premiumisation (better ingredients, natural origin, multifunctionality) and supply-chain optimisation to cope with raw-material cost volatility.
What Lies Ahead: Emerging Trends Shaping the Future
Looking ahead, several trends are poised to reshape the shortening market:
Plant-based & clean-label formulations: With consumers seeking healthier and more transparent ingredient lists, manufacturers are developing shortenings derived from vegetable oils, non-hydrogenated processes and allergen-friendly systems.
Functionality & speciality blends: Beyond basic shortenings, blends that offer texture enhancement, improved stability (lower sweat-out, better aeration), and compatibility with clean-label claims will be sought.
Growing bakery/snack culture in emerging regions: As consumption of baked and snack foods grows in Asia-Pacific and Latin America, the demand for shortenings tailored for local preferences (texture, flavour, cost) will rise.
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Phase 3,Navale IT Zone, S.No. 51/2A/2,
Office No. 202, 2nd floor,
Near, Navale Brg,Narhe,
Pune, Maharashtra 411041
[email protected]Shortening Market Size To Grow At A CAGR Of 4.11% In The Forecast Period Of 2025-2032
shortening market
Market Estimation & Definition
The global shortening market refers to the segment of edible fats and oils formulated primarily for baking, confectionery, frying and savoury applications, including hydrogenated or interesterified vegetable oils, animal-based fats and other specialty fat blends designed to improve texture, shelf life, crispness and consumer acceptability in processed food. According to the latest study, the market was valued at approximately USD 5.0 billion in 2024 and is expected to grow to about USD 6.90 billion by 2032, representing a compound annual growth rate (CAGR) of ~4.11% from 2025-2032.
Request Free Sample Report:https://www.stellarmr.com/report/req_sample/shortening-market/2674
Market Growth Drivers & Opportunities
Several key drivers are enabling this growth trajectory. First, demand for processed food, baked goods, snacks and confectionery continues to rise globally, particularly as urbanisation and changing consumer lifestyles favour convenience and indulgence. For instance, the bakery and confectionery application segment of shortening dominates due to its role in delivering crispiness, flakiness and desired mouth-feel in baked items.
Second, the shift toward vegan, plant-based and non-hydrogenated oils is becoming more prominent. The report notes that the vegan (vegetable-oil) source segment already dominates the market in 2024, reflecting consumer awareness of health, sustainability and clean-label credentials.
Third, emerging markets—especially in Asia-Pacific—present significant growth opportunities due to the expansion of food-service chains, bakery outlets and snack consumption. As the processing infrastructure develops, demand for high-quality shortenings grows in tandem.
Opportunities also arise from product innovation (e.g., speciality shortenings for clean label, non-trans fat, tailored functionality), geographic expansion, premiumisation (better ingredients, natural origin, multifunctionality) and supply-chain optimisation to cope with raw-material cost volatility.
What Lies Ahead: Emerging Trends Shaping the Future
Looking ahead, several trends are poised to reshape the shortening market:
Plant-based & clean-label formulations: With consumers seeking healthier and more transparent ingredient lists, manufacturers are developing shortenings derived from vegetable oils, non-hydrogenated processes and allergen-friendly systems.
Functionality & speciality blends: Beyond basic shortenings, blends that offer texture enhancement, improved stability (lower sweat-out, better aeration), and compatibility with clean-label claims will be sought.
Growing bakery/snack culture in emerging regions: As consumption of baked and snack foods grows in Asia-Pacific and Latin America, the demand for shortenings tailored for local preferences (texture, flavour, cost) will rise.
About us
Phase 3,Navale IT Zone, S.No. 51/2A/2,
Office No. 202, 2nd floor,
Near, Navale Brg,Narhe,
Pune, Maharashtra 411041
[email protected]
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