You’ve got three seconds. That’s how long people will look at your post, ad, or profile before they move on. If your brand doesn’t click instantly, it’s gone.
So what makes a brand stick?
How to Build a Brand That Sticks
Clarity over cleverness
Don’t try to be everything. Be one thing—boldly and consistently. Whether you’re witty, warm,...
In today’s digital world, being online is not enough—you also need to be visible. Social media platforms like Instagram, Facebook, LinkedIn, and YouTube are no longer just for sharing photos or videos. They're powerful tools that can help people find you online. But how does that happen?
Welcome to the world of Social Media SEO—a simple yet smart way to...
Some brands reinvent themselves and gain fans. Others do the same and lose their core audience.
Rebranding isn’t just a fresh coat of paint. It’s a careful process that requires strategic shifts in image, identity, and communication. And perhaps the toughest part? Doing it without leaving behind the people who supported you from day one.
Here’s a deeper dive into how...
In today’s digital-first world, Social Media Marketing is not just a trend, it’s the backbone of brand communication. Whether you're a small homegrown business or a big multinational, using platforms like Instagram, Facebook, and LinkedIn has become almost mandatory. But with great power comes great responsibility. Are we unknowingly crossing ethical lines while chasing likes,...
Let’s be honest: if a brand says, “Our product is amazing,” most people roll their eyes. But if your favourite Instagrammer says, “You have to try this,” you're already halfway to checkout.
Why is that?
It’s not just a trend—it’s psychology. The way our brains work makes Influencer Marketing feel more personal, relatable, and trustworthy...
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