Top 5 Omnichannel Commerce Solutions to Boost Sales

In today’s fast-moving digital marketplace, customers interact with brands through various channels—websites, social media, mobile apps, physical stores, marketplaces like Amazon, and more. To keep up, businesses must move beyond traditional online stores and embrace omnichannel commerce solutions that connect every customer touchpoint into a seamless experience.

Omnichannel commerce isn’t just a trend—it’s a necessity. According to a Harvard Business Review study, customers who use multiple channels to interact with brands spend 4% more in-store and 10% more online than single-channel shoppers.

If you want to stay competitive and boost your sales in 2025, you need a powerful omnichannel strategy backed by the right tools. In this blog, we’ll highlight the top 5 omnichannel commerce solutions that can help you deliver a consistent shopping experience across all channels and devices.

1. Shopify Plus

Best for: Fast-growing DTC and B2C brands

Shopify Plus is a robust enterprise-level platform designed for scaling brands. It offers a powerful omnichannel infrastructure with support for POS (Point of Sale), mobile, web, social commerce, and marketplace integrations.

Key Omnichannel Features:

• Unified Dashboard: Manage sales across online stores, social platforms (like Facebook and Instagram), Amazon, and in-person retail—all in one place.

• Shopify POS: Seamless in-store and online experience with real-time inventory sync.

• Shop Pay: Accelerated checkout is available across channels for faster conversion.

• Extensive App Store: Connect to marketing, CRM, fulfillment, and loyalty tools.

Why It Boosts Sales:

Shopify Plus simplifies cross-channel selling and helps you maintain a consistent brand experience. Its automation tools also allow you to personalize customer journeys, recover abandoned carts, and create exclusive offers based on shopper behavior.

Pro Tip: Use Shopify Flow (automation tool) to customize your omnichannel workflows without coding.

2. BigCommerce Enterprise

Best for: Mid-to-large businesses needing headless commerce flexibility

BigCommerce Enterprise offers a scalable and flexible platform with strong native features and APIs to power omnichannel strategies. It supports integrations with marketplaces, social media platforms, ERPs, and even headless front-ends.

Key Omnichannel Features:

• Native Channel Integrations: Sell on Amazon, eBay, Walmart, Meta, TikTok, and more.

• Headless Support: Allows you to deliver consistent user experiences across multiple digital front-ends using tools like Next.js or WordPress.

• Real-Time Inventory Sync: Avoid overselling by syncing stock across all sales channels.

• Multi-Storefront Capability: Manage different brands or regions from one admin dashboard.

Why It Boosts Sales:

BigCommerce’s open architecture makes it easier to tailor the buying experience, which improves engagement and conversions. By automating channel updates and providing real-time analytics, it helps businesses make informed, profitable decisions faster.

Pro Tip: Use BigCommerce's native integration with Feedonomics to optimize and sync product feeds across global marketplaces.

3. Adobe Commerce (Magento)

Best for: Large enterprises with custom business models and development resources

Adobe Commerce, formerly known as Magento, is one of the most customizable omnichannel commerce solutions. It’s ideal for complex product catalogs, multi-language stores, and businesses that need deep control over their tech stack.

Key Omnichannel Features:

• Unified Commerce Platform: Supports web, mobile, POS, and marketplaces.

• PWA Studio: Enables headless, app-like shopping experiences.

• B2B & B2C Support: Sell to multiple customer types under one platform.

• Integrated Customer Profiles: View complete customer journeys from online to in-store.

• Extensive Extension Marketplace: Integrate everything from shipping to loyalty programs.

Why It Boosts Sales:

Adobe Commerce gives brands complete freedom to build immersive, personalized experiences tailored to customer behavior. This level of customization leads to higher engagement, retention, and conversions—especially for high-ticket or niche markets.

Pro Tip: Leverage Adobe Sensei (AI) to power product recommendations, search, and predictive analytics.

4. Salesforce Commerce Cloud

Best for: Enterprises focused on customer data and personalization

Salesforce Commerce Cloud combines powerful eCommerce functionality with Salesforce’s renowned CRM and AI capabilities, making it a strong choice for businesses that rely on customer data and relationship management.

Key Omnichannel Features:

• AI-Powered Personalization: Tailor offers and messaging across channels.

• Unified Customer Profiles: Access 360-degree views of customer interactions across web, mobile, email, and in-store.

• Seamless CRM Integration: Sync with Salesforce Sales, Service, and Marketing Clouds.

• Multi-Currency & Multi-Language: Perfect for global omnichannel expansion.

• Order Management System (OMS): Sync inventory, track orders, and manage fulfillment from multiple locations.

Why It Boosts Sales:

By connecting eCommerce with CRM, Salesforce helps brands deliver more personalized, timely experiences. Real-time customer data makes cross-sell and upsell strategies more effective, increasing average order value (AOV) and lifetime customer value (LCV).

Pro Tip: Use Salesforce’s AI tool, Einstein, to automate product recommendations and optimize content delivery.

5. Wix eCommerce (with Velo or Editor X)

Best for: Small to mid-sized businesses looking for easy omnichannel entry

Wix eCommerce is an increasingly powerful platform for omnichannel sellers. With the addition of Velo (a full-stack dev platform) and Editor X (for advanced design control), Wix has matured into a platform capable of handling multi-channel selling.

Key Omnichannel Features:

• Sell Across Channels: Connect with Facebook, Instagram, Amazon, and eBay.

• Wix POS: Sync in-store and online inventory for retail brands.

• Abandoned Cart Recovery: Built-in features to bring shoppers back.

• Wix Ascend CRM: Capture leads, manage customers, and automate emails.

• Mobile Optimization & PWA Support: Serve fast, mobile-first experiences.

Why It Boosts Sales:

Wix simplifies omnichannel commerce for businesses without large development teams. It allows easy integration with marketplaces and social media, while its intuitive interface makes managing orders, inventory, and marketing stress-free.

Pro Tip: Use Wix Automations to trigger emails, coupons, or follow-ups based on user behavior.

Final Thoughts

The future of eCommerce is omnichannel. Customers don’t just shop online or offline—they move fluidly between different channels, devices, and platforms. If your business doesn’t deliver a connected, consistent experience, you risk losing sales to competitors who do. Partnering with a skilled E-Commerce Development Company can help you build and maintain a seamless omnichannel infrastructure, ensuring your brand stays competitive, cohesive, and customer-focused across all touchpoints.

Choosing the right omnichannel commerce solution depends on your size, technical needs, and growth goals:

Want help selecting the right omnichannel platform or integrating one into your current business? Let me know—I can guide you based on your budget, products, and goals.