In the ever-changing climate and demanding traffic conditions of Canada, maintaining safe and long-lasting road markings is no small challenge. From snow-covered highways to urban intersections, the need for visibility, durability, and low maintenance has never been greater. That’s where thermoplastic materials come into play-offering a reliable, cost-effective solution for modern infrastructure.

What Are Thermoplastic Materials?

Thermoplastic materials are a type of road marking compound made by heating a blend of synthetic resins, glass beads, pigments, and fillers. When applied to the road surface at high temperatures (usually around 200°C), the material bonds firmly with the asphalt, forming a thick, wear-resistant marking. Once cooled, these markings offer high visibility, skid resistance, and durability.

We use top-grade thermoplastic materials that meet strict performance and safety standards in Canada. Our solutions are specifically tailored to withstand extreme conditions, from icy winters to heavy traffic wear.

Advantages of Thermoplastic Road Markings

1. Longer Lifespan

One of the most notable advantages of thermoplastic materials is their lifespan. Traditional paint markings tend to wear off within months—especially after winter snow plowing. In contrast, thermoplastic markings can last anywhere from 3 to 7 years, depending on road usage and weather conditions. This longevity reduces the frequency of maintenance and reapplication, resulting in lower costs over time.

2. Enhanced Visibility

Thermoplastics are embedded with reflective glass beads that significantly enhance night-time visibility. This feature is critical in Canadian provinces where long, dark winters are common. Whether it's a highway or an urban pedestrian crossing, improved visibility directly contributes to driver and pedestrian safety.

3. Faster Application Time

When applied using specialized equipment, thermoplastic markings set quickly. Roads and highways can be reopened to traffic in a short amount of time, minimizing disruptions. This quick turnaround is especially beneficial in high-traffic areas and on major roadways.

4. Durability in Harsh Weather

Canada’s weather can be tough on road infrastructure. From freezing temperatures to salting and plowing, markings must be able to endure the elements. Thermoplastic materials are engineered to resist these forces, maintaining their color, structure, and reflectivity over time.

5. Eco-Friendly Options

Today’s thermoplastic formulas are increasingly eco-conscious, with lower emissions during application and improved sustainability. At Gentem, we are committed to using materials that not only perform well but also align with environmental best practices.

Applications Across Canadian Infrastructure

Thermoplastic materials are incredibly versatile and suitable for a wide range of applications:

• Highway centerlines and edge lines

• Lane dividers and directional arrows

• Pedestrian crosswalks and stop bars

• Bus lanes, bicycle paths, and school zones

• Turn lanes and intersection designs

With the rise in urban development and growing traffic volumes, cities across Canada are investing in these durable solutions to improve road safety and traffic flow.

Why Choose Gentem for Your Road Marking Needs?

We bring expertise, high-quality materials, and professional installation to every project. Our team understands the unique demands of Canadian roadways and delivers solutions that meet municipal, provincial, and national standards. Whether it’s a local project or a major highway contract, we ensure clarity, durability, and long-term performance.

Conclusion

As infrastructure evolves, road safety must keep pace. Thermoplastic materials offer a smart, long-lasting alternative to conventional paint, especially in a country like Canada where weather conditions and traffic loads pose constant challenges. Investing in quality thermoplastic road markings is not only cost-effective but also essential for building safer roads for everyone.

If you’re looking for reliable, professional road marking services that use industry-leading thermoplastic materials, visit Gentem.ca to learn more about our solutions and how we can support your next project.