Fertility clinics require a nuanced SEM approach due to the emotional nature and long decision cycles. Google Ads lets you reach couples researching IVF, ICSI, egg freezing, and hormonal tests.

Use high-intent search phrases like 'IVF clinic Dubai,' 'fertility doctor UAE,' or 'best egg freezing center near me.' Segment campaigns for men, women, and couples to personalize copy.

Highlight technology used, success rates, patient testimonials, and financial plans. Use ad extensions to showcase free consultation days, lab tours, or second opinion services.

Landing pages must be supportive, warm, and detailed. Include team bios, success stories, video walkthroughs of the IVF process, and pricing transparency.

Track leads by appointment type and intent stage. Fertility clinics benefit from nurturing remarketing campaigns, WhatsApp-based follow-ups, and conversion-optimized mobile design.

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