Europe Online Food Delivery Market Overview

The Europe online food delivery market was valued at USD 31.24 billion in 2024 and is expected to grow to USD 70.02 billion by 2033, at a CAGR of 9.38% during the forecast period. Growth is driven by rising smartphone penetration, busy consumer lifestyles, and increasing demand for convenience. Expansion of third-party food delivery platforms, restaurant-owned apps, and cloud kitchens has heavily influenced market dynamics.

The report provides analysis by platform type (mobile applications, websites), business model (order-focused, logistics-based, full-service), payment method (online payment, cash on delivery), country, and company analysis from 2025–2033.

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Europe Online Food Delivery Market Outlook

Online food delivery involves ordering meals, groceries, or drinks from restaurants, cloud kitchens, and supermarkets via apps or websites. Customers can browse menus, place orders, and have food delivered within minutes. This service provides convenience, choice, and time-saving advantages.

In Europe, online food delivery has grown due to changing lifestyles, widespread smartphone adoption, and the rise of platforms like Uber Eats, Deliveroo, and Just Eat. Demand surged during COVID-19, as consumers relied on contactless delivery. Benefits include quick access to meals, customization based on dietary needs, and support for local restaurants, while technology such as AI recommendations and real-time tracking further drives market expansion.

Growth Drivers

Increasing Smartphone and Internet Penetration

Rising smartphone and high-speed internet use has boosted online food ordering in Europe. Mobile apps allow easy transactions, real-time tracking, and personalized recommendations, driving engagement. Internet penetration across EU households reached 94% in 2024, with the Netherlands and Luxembourg leading (99%) and Greece and Croatia lowest (87%). Rapid growth in Bulgaria and Romania also reflects digital adoption.

Changing Consumer Lifestyles

Fast-paced lifestyles and a demand for convenience encourage the use of online food delivery services. Young professionals and students increasingly favor ready-to-eat meals, including health-oriented and specialty foods like organic, vegan, and gluten-free options.

Expansion of Cloud Kitchens and Restaurant Partnerships

Cloud kitchens focus exclusively on delivery, reducing operational costs while increasing efficiency. Restaurants partner with platforms like Uber Eats and Deliveroo to expand customer reach and revenue. In April 2022, Growth Kitchen raised GBP 3 million to scale delivery kitchens across Europe, leveraging data science and technology.

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Challenges

High Competition and Price Wars

The market is highly competitive, with firms engaging in discounting and promotions to attract consumers, reducing profit margins. Maintaining profitability while staying competitive is particularly difficult for smaller players.

Regulatory Compliance

Strict food safety laws, labor regulations, and environmental rules vary across European countries, adding operational complexity. Ensuring timely delivery, driver availability, and food quality remains challenging in urban areas.

Market Segments

Platform Type

·        Mobile Applications: Dominant in Europe, providing personalized suggestions, GPS navigation, and secure payments. Apps like Uber Eats, Glovo, and Just Eat continue to enhance features.

·        Websites: Important for workplace orders and detailed menu browsing, catering to both individual and corporate clients.

Business Model

·        Order-Focused Food Delivery: Restaurants handle logistics themselves, often to avoid high third-party commissions.

·        Logistics-Based Food Delivery: Platforms manage both ordering and delivery (e.g., Deliveroo, Uber Eats), improving customer convenience.

·        Full-Service Delivery: Platforms handle all aspects, from order to last-mile delivery.

Payment Method

·        Online Payment: Credit cards, digital wallets, and buy-now-pay-later systems improve convenience and customer confidence.

·        Cash on Delivery: Still prevalent for certain demographics.

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Country-Specific Markets

France

Urbanization and high smartphone penetration drive demand. Platforms like Uber Eats and Deliveroo dominate, offering diverse cuisines from classic French to organic and gourmet meals.

Germany

Growing demand in urban areas is supported by platforms like Lieferando. In December 2022, Oda raised 1.5 billion Norwegian crowns to expand in Germany, Norway, and Finland.

Spain

Digital adoption and tourism boost growth. Pro a Pro Spain plans to enhance logistics and multi-temperature warehouses by 2030, strengthening food service distribution.

United Kingdom

Advanced market with strong urban demand. Collaborations, such as Sainsbury’s with Just Eat in March 2023, support rapid grocery and meal delivery.

Russia

Significant growth in cities like Moscow and St. Petersburg. 130.4 million internet users in 2024 (90.4% penetration) support increased online food ordering frequency.

Netherlands

Dominated by Thuisbezorgd.nl, emphasizing sustainable and environmentally friendly delivery. Strategic expansions, such as DPD Netherlands’ acquisition of Cool Runnings Transport BV, improve operational efficiency.

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Europe Online Food Delivery Market Segments

Platform Type

·        Mobile Applications

·        Websites

Business Model

·        Order-Focused Food Delivery System

·        Logistics-Based Food Delivery System

·        Full-Service Food Delivery System

Payment Method

·        Online Payment

·        Cash on Delivery

Countries Covered

France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, Russia, Poland, Greece, Norway, Romania, Portugal, Rest of Europe

Key Players Analysis

Companies are analyzed on overview, key personnel, recent developments, product portfolio, and revenue:

·        Delivery Hero SE

·        Grab Holdings Inc.

·        Uber Technologies Inc.

·        roofoods Ltd (Deliveroo)

·        Yum! Brands Inc.

·        DoorDash Inc.

·        Zomato Ltd.

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