The world of food delivery has changed dramatically over the past few years. People no longer just order dinner late at night—they expect fresh meals delivered for lunch at the office, quick snack drops in between meetings, and reliable catering for team events. One company that has made a strong mark in this space is Dejbox, the French startup that set out to serve lunches for office workers in suburban business districts. In this article, we’ll explore how Dejbox works, why it’s poised for growth in 2025, and how each quarter can bring new milestones for this startup.

What is Dejbox and Why It Matters

Dejbox was founded to handle a very specific challenge: employees working in business parks and outlying areas often lacked accessible and appealing lunch options. The company focused on delivering wholesome meals to offices rather than just generic take-away.

Unlike on-demand dinner delivery, Dejbox built models around morning cut-offs, scheduled deliveries, and trucks that carry 100-150 meals at a time to multiple offices in one run.

In 2020, the major retail group Carrefour acquired Dejbox, providing the startup with more resources and reach.

The reason this matters in 2025 is that the office-meal-delivery niche still has room to grow. Many companies are now hybrid or remote-first, but when employees are in offices, they expect convenience. Also, business parks continue to expand beyond city centers, and those locations often have fewer food options. Dejbox’s model fits those needs well.

Dejbox’s Business Model and How It Works

Meal Preparation & Delivery Logistics

Dejbox partners with craft kitchen teams and cooks meals tailored for office consumption. The meals are packed ahead of time for scheduled delivery.

The delivery method is also somewhat unique: instead of many drivers handling single orders, Dejbox uses trucks or vans that deliver batches of meals to multiple offices in one route. This allows for efficient delivery across business parks.

Corporate Customers and Subscriptions

Rather than just relying on individual orders, Dejbox targets companies—businesses that want to offer meals for their staff or allow ordering for multiple employees. That model gives Dejbox higher order volumes and predictable demand.

Scheduled Ordering and Predictability

One of the key features is that users may need to order before a certain cutoff time (for example before 10:30 or 11 a.m.) so the meals can be delivered at lunch. This scheduling model allows logistical planning and avoids the chaos of on-the-fly orders.

Data and Growth Metrics

By 2018, Dejbox announced revenue around €10 million and daily deliveries to thousands of users. The acquisition by Carrefour helps give them more muscle for scaling.

Why 2025 is an Important Year for Dejbox

As we move into 2025, several trends converge to make Dejbox’s model especially relevant. First, hybrid work: many businesses still host employees in offices, but often in business parks outside central city zones. These workers still need convenient and high-quality lunch options.

Second, sustainability and food quality matters more. Corporate customers increasingly favour fresh, healthy options, local sourcing, and efficient delivery systems. Dejbox’s “craft kitchen” and scheduled route model align with these values.

Third, delivery logistics have matured. GPS, route optimisation, vehicle management and corporate ordering systems have become more accessible. Dejbox can leverage those to scale more easily now than earlier in its journey.

Finally, because Dejbox already has a proven model, 2025 can be about expansion—not just trial. The acquisition by Carrefour gives financial backing; the infrastructure is in place; the user base exists. The next question is: how do they deliver growth — specifically how do they deliver “in every business quarter”?

Quarter-by-Quarter Growth Path for Dejbox in 2025

Let’s map out how Dejbox could plan its year, quarter by quarter, to deliver measurable progress and reach its goals.

Strengthen Foundation and Expand Regions

In the first quarter of 2025, Dejbox should focus on consolidating its existing operations. This means refining its kitchen protocols, enhancing delivery logistics, onboarding more corporate clients in current regions (France, likely), and strengthening the brand presence.

Operationally, they may invest in refining their technology for orders, scheduling and tracking—so when growth happens, the system scales smoothly. On the marketing side, they’ll likely run corporate campaigns targeting business parks, presenting Dejbox as the lunch solution for the modern office. Additional regional expansion could begin—moving into neighbouring cities where they haven’t operated yet.

Introduce New Services and Offerings

Once the foundation is strong, Q2 could be about diversification. Dejbox could introduce new meal types (e.g., breakfast boxes, corporate snack packs for meetings, team dinner options), or new service layers (e.g., catering for events, in-office vending machine restocks, healthy snack subscriptions).

They might also integrate more advanced corporate tools—company dashboards for ordering, subscription models for weekly meals, and employee meal credits. This gives deeper engagement with business customers and higher revenue per client.

Technology and Data-Driven Enhancements

In the third quarter, the focus could shift to technology and intelligence. Dejbox may roll out advanced features: better route optimization for delivery, predictive ordering (leveraging data on office ordering patterns), dynamic menu adjustments, and better mobile/ecommerce experience for employees.

They may also look at remote offices and multi-site corporations and target multi-location deals. Data insights could allow offering personalised meal suggestions for employees or loyalty programmes.

Scale Up and Geographic Expansion

The fourth quarter is often the time to scale. Dejbox could expand into new cities or even new countries (if that aligns with its strategic vision). They may ramp up marketing, secure large corporate contracts (annual deals for thousands of employees), and aim for a high-volume presence by end-of-year.

They could launch major partnerships (for example with car-park business centres, real estate firms leasing offices, or corporate canteen replacement deals). With the backend refined and service offerings diversified, Q4 becomes the period of accelerating growth and hitting high-volume targets.

Read more: How Dejbox Became a Profitable Food Delivery Startup Targeting Business Quarters?

Key Challenges Dejbox Must Overcome

Even with a strong plan there are hurdles. First, logistics complexity: delivering to business parks that may be spread out still costs time and money. Maintaining quality and punctuality is crucial.

Second, corporate clients have high expectations for quality, service reliability, and flexibility. If Dejbox fails to deliver on time, or meals don’t meet standards, it can hurt reputation quickly.

Third, cost control: Meal preparation, delivery, staff—all of these incur fixed and variable costs. As the scale grows, Dejbox must ensure unit economics remain positive.

Fourth, competition: Other food delivery services may attempt to move into this niche of office lunches. Dejbox must differentiate via consistency, corporate focus, and customised services.

Fifth, workforce and operations: Ensuring drivers and delivery staff are well-trained, motivated, and efficient is vital for maintaining the promise of “meal at office on time”.

How Dejbox Will Leverage Its Strengths for Growth

Dejbox has various strengths it can lean on for success in 2025. First, its corporate-focused model is distinctive compared to general food-delivery to homes. This gives deeper contracts and recurring revenue.

Second, its partnership with Carrefour gives access to more resources, supply chains, kitchen networks, and possibly broader customer databases.

Third, its logistics model of batch-delivery trucks to business parks is proven and cost-effective when scaled.

Fourth, its data and operating history allow it to forecast demand, optimise menus, and optimise delivery runs. With such data, they can refine the business per quarter more effectively.

Why This Plan Matters for Business Parks and Corporations

For corporations, offering employees convenient, quality lunch options matters for morale, productivity, and retention. When companies are located in suburban or business-park zones, food options may be limited. Dejbox fills that gap.

For the employees it serves, the value is in convenience: fewer trips off-site, higher quality meals, scheduled deliveries, and predictable cost. For employers, the value is in offering a perk (meals) with fewer logistical challenges.

By aligning with these needs, Dejbox’s growth strategy in 2025 matches both supply (kitchens, logistics) and demand (office meals) efficiently.

What Employees and Users Can Expect from Dejbox in 2025

If you’re an employee in a business park or office location, here’s what you might see from Dejbox in 2025. You’ll likely get more options—healthy meals, speciality menus, team lunch packs, recurring weekly subscription boxes. You may be able to order via a corporate-branded app or web portal with your company’s meal credit. Delivery might be even more flexible—single orders, scheduled orders, or recurring meal plans.

From a user experience perspective, the ordering process will become smoother: better menus, more filters (dietary preferences, allergens), and improved tracking (“your truck will arrive at 12:10 at your reception”). The company may also provide internal dashboards to your employer, making meal management easier.

Competitive Landscape and Dejbox’s Position

Even though the food-delivery market is crowded, Dejbox’s niche – corporate lunches in business parks – is less saturated than general dinner-delivery services. Its acquisition by Carrefour also gives it scale advantages: procurement, supply chain, kitchen operations.

But to remain competitive, Dejbox must stay agile. Trends such as remote/hybrid work could reduce office lunch demand—so Dejbox must adapt by offering remote-worker lunch boxes or SMB packages. They might also consider meal delivery to coworking spaces or satellite offices.

Sustainability, Quality and Brand Promise

In 2025, consumers care more about food sourcing, packaging, and environmental impact. Dejbox’s growth will be aided by showing strong credentials in these areas: locally sourced ingredients, eco-friendly packaging, reduced food waste, and reliable delivery. These elements can become part of their brand promise and allow them to charge a premium or retain loyal corporate clients who care about ESG (environmental, social and governance) factors.

What Happens If the Plan Doesn’t Go As Expected?

Even the best-laid plans can face hiccups. If Dejbox finds that one region isn’t delivering the expected margins, they may pause expansion into that region until optimization happens. If office occupancy remains low (due to remote work), they may pivot to broader catering models—event catering, after-hours meals, or home delivery for remote workers. The quarterly model allows them to adjust each quarter rather than waiting for an annual review.

Conclusion

Dejbox’s ambition to deliver food in every business quarter of 2025 is more than a slogan—it’s a roadmap that aligns logistics, service, corporate demand, and quarterly milestones. Their focus on office meals in business parks, bulk deliveries via scheduled trucks, and a strong partnership ecosystem gives them a solid foundation. Through every challenge and every quarter, they aim to show up, deliver, and succeed—this is the kind of story one expects from a thoughtful and grounded startup new blog. For anyone watching the food-delivery space, Dejbox is a model of how a startup can build steady, measurable growth rather than chasing overnight virality.

FAQs

What makes Dejbox different from typical food-delivery apps?
Dejbox focuses specifically on office lunches and business-park deliveries rather than general consumer take-away meals. They schedule meals, batch-deliver to offices, and work directly with corporate clients.

How can a company partner with Dejbox for their employees’ lunches?
A business can register as a corporate client, set up accounts for their employees, choose meal packages or subscriptions, and arrange for scheduled deliveries to their office location.

Does Dejbox deliver outside major cities or only in city centres?
Yes, they particularly target suburban business parks and outlying office locations, which often have fewer lunch options and higher need for organised delivery services.

How does Dejbox manage delivery logistics efficiently?
They use trucks or vans that deliver large batches of meals to multiple offices in one round. By planning routes and using scheduled orders, they optimise delivery cost and time.

What happens if an office has low occupancy or fewer orders?
In such cases Dejbox may adjust the service model—combine orders across offices, restructure schedules, or expand into event catering and other delivery formats to ensure efficiency and maintain quality service.