South Korea Wine Market Size, Share, Trends and Forecast 2025-2033

IMARC Group has recently released a new research study titled “South Korea Wine Market Size, Share, Trends and Forecast by Product Type, Color, Distribution Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Wine Market Overview

The South Korea wine market size reached USD 9,683.51 Million in 2024.
Looking forward, the market is projected to reach USD 13,257.43 Million by 2033, exhibiting a CAGR of 3.6% during 2025–2033.

Market Size and Growth

• Forecast Years: 2025–2033
• Historical Years: 2019–2024
• Market Size in 2024: USD 9,683.51 Million
• Market Forecast for 2033: USD 13,257.43 Million
• Market Growth Rate (2025–2033): 3.6% CAGR

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Key Market Highlights

✔️ Rising wine consumption driven by lifestyle changes among Millennials and young professionals
✔️ Expansion of online retail channels and convenience stores boosting wine accessibility
✔️ Growing popularity of wine education programs, tasting events, and influencer-driven promotions
✔️ Increasing preference for premium and diverse international wine varieties
✔️ Rising visibility of domestic wine producers with unique and region-specific offerings

Trends in the South Korea Wine Market

The South Korea wine market is witnessing steady growth fueled by evolving consumer habits, premiumization trends, and greater exposure to global wine culture.
Key trends include:

• Home Drinking Culture: Post-pandemic habits have made at-home wine consumption mainstream.
• Influencer & Social Media Impact: Content creators and wine influencers are encouraging exploration of new varietals and brands.
• Rapid Growth in Online Wine Sales: Digital platforms, mobile apps, and delivery services have simplified access to wine.
• Premiumization: Consumers are increasingly opting for higher-quality wines, rare imports, and limited-edition bottles.
• Wine Education Rise: WSET courses, wine clubs, subscription boxes, and tasting events are expanding wine literacy.

These trends indicate a continuously evolving market supported by stronger consumer engagement and higher experimentation.

Market Dynamics of the South Korea Wine Market

1. Changing Consumer Preferences

Younger generations are adopting wine as a preferred beverage for social and dining occasions. Red wine remains dominant, but interest in sparkling, rosé, and premium white wines is growing rapidly.

2. Expanding Distribution Network

The dominance of off-trade channels — supermarkets, hypermarkets, convenience stores, and online platforms — is accelerating as at-home consumption rises.

Online wine retail platforms have become essential due to fast delivery, curated selections, and discount-driven sales.

3. Cultural Influence and Wine Lifestyle

Wine has become associated with a sophisticated, modern lifestyle. Wine bars, themed restaurants, social media trends, and K-culture influence are major contributors to rising wine popularity.

4. Marketing and Premium Branding

Brands are increasingly using storytelling, creative packaging, seasonal releases, and pairing-focused marketing to attract consumers.

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South Korea Wine Market Segmentation

The market is segmented by product type, color, distribution channel, and region.

By Product Type

• Still Wine (dominant segment; ~85.2% share)
• Sparkling Wine
• Fortified Wine & Vermouth

Still wine leads the market due to its versatility, food-pairing flexibility, and broad appeal.

By Color

• Red Wine (largest share; ~67.8%)
• White Wine
• Rosé Wine

Red wine’s leading share is supported by widespread perception of health benefits and compatibility with Korean cuisine.

By Distribution Channel

• Off-Trade Channels
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Stores
• Others
• On-Trade Channels
• Hotels
• Restaurants
• Bars & Wine Bars

Off-trade channels account for approximately 71.1% of total sales, driven by at-home consumption and e-commerce growth.

Regional Insights

• Seoul Capital Area (largest market)
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

The Seoul Capital Area dominates due to high population density, higher income levels, and stronger exposure to global dining culture.

Competitive Landscape

The South Korea wine market is moderately competitive with a mix of:

• International wine brands and global producers
• Local wineries and boutique producers
• Importers and distributors
• Retail chains, online platforms, and specialty wine stores

Competition is driven by product range, pricing, brand identity, retail presence, and curated consumer experiences.

Key Highlights of the Report

1. Analysis of market performance for 2019–2024
2. Forecast outlook for 2025–2033
3. Market dynamics, drivers and restraints
4. Segment-wise market breakdown
5. Consumer behavior insights
6. Opportunities for new entrants and investors
7. SWOT analysis
8. Porter’s Five Forces
9. Value chain analysis
10. Competitive mapping and company profiles

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IMARC’s services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

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