Is Media Mix Modeling the Key to Smarter Marketing Decisions?

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2025-06-30 08:22:12 - Translate

Introduction In the increasingly complex realm of modern marketing, where brands spread their investments across TV, digital, print, social media, influencer outreach, and more—it becomes crucial to ask: What’s truly working? This question haunts CMOs, performance marketers, and brand managers alike. In this environment, Media Mix Modeling emerges as a powerful analytical...

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