How to Build a Brand That Sticks in a Scroll-Happy World
You’ve got three seconds. That’s how long people will look at your post, ad, or profile before they move on. If your brand doesn’t click instantly, it’s gone. So what makes a brand stick?   How to Build a Brand That Sticks Clarity over cleverness Don’t try to be everything. Be one thing—boldly and consistently. Whether you’re witty, warm,...
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