The Psychology Behind Why People Trust Influencers Over Brands
Let’s be honest: if a brand says, “Our product is amazing,” most people roll their eyes. But if your favourite Instagrammer says, “You have to try this,” you're already halfway to checkout.   Why is that? It’s not just a trend—it’s psychology. The way our brains work makes Influencer Marketing feel more personal, relatable, and trustworthy...
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