What Is Cultural Localization and Why It’s Key to Market Acceptance
Translation isn't enough on its own when businesses move into new markets. Words can be true, but miss completely with the values, the customs and preferences of others so much that you end up doing a disfavor by overlooking what hurts or offends them. That is where cultural localization steps in. Vignette is tough: you want your product, service, or content to not only speak the right...
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