SEO in Digital Marketing is the process of optimizing websites to improve visibility on search engines like Google. It helps businesses attract organic traffic, increase brand awareness, and generate qualified leads without relying solely on paid ads. SEO involves strategies such as keyword research, on-page optimization, technical SEO, and link building to enhance rankings. By aligning with search engine algorithms and user intent, SEO ensures long-term growth, higher credibility. https://www.youngurbanproject.com/role-of-seo-in-digital-marketing/