Beginner’s Guide to Using Statistical Tools in Marketing...

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2025-08-23 12:11:52 - Translate

Beginner’s Guide to Using Statistical Tools in Marketing Dissertations

The bedrock of marketing research is statistical analysis, upon which the entire marketing dissertation is constructed. A statistical analysis serves to empower the scholar in order to extract profound insights from data; it substantiates the hypotheses, and it drives well-informed strategic decisions. If your dissertation is devoid of a rigorous statistical foundation, in that case your...

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