6 ROI Metrics Every Live Streamer Should Track Measuring ROI in Shopify live streaming goes beyond just counting views. To truly understand performance, every live streamer should track six key metrics. Viewer retention rate shows how long audiences stay engaged, while the conversion rate highlights how many viewers take action, like making a purchase or signing up. Customer acquisition cost (CAC) helps determine how cost-effective your campaigns are, and revenue per stream reveals which sessions bring the most profit. Additionally, monitoring engagement rate through likes, shares, and comments ensures your content is interactive, while returning viewer percentage indicates long-term loyalty. By tracking these metrics with precision, streamers can optimize strategies, build stronger connections, and maximize revenue from every live session. To Know More, Visit: https://www.mylivecart.com