The 43 to 55” Sweet Spot: Household Economics in the India...

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2025-10-08 11:34:15 - Translate

The 43 to 55” Sweet Spot: Household Economics in the India Smart TV Market

In the India Smart TV Market, the path to purchase is an intricate blend of digital research and physical validation. Indian shoppers often shortlist a few models online based on specs, app store reviews, and influencer comparisons, but rely on in-store demos to judge brightness, color, and UI responsiveness. Family needs play a big role—shared movie nights, kid safety content,...

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