Fragrance Market Consumer Insights: What Drives Purchases?
As consumers invest in holistic wellbeing, the Fragrance Market is seeing robust expansion across home and personal aroma products. Beyond ambiance, scent is increasingly positioned as functional—supporting focus, relaxation, and sleep rituals. Form factors now range from clean-burning candles and cold-air diffusers to wearable balms and fabric sprays, each optimized for...
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