Marketing Isn't a Megaphone: It's a Conversation
Ask a dozen people what "marketing" is, and you will likely get a dozen answers that revolve around the same theme: selling. They’ll mention television commercials, glossy magazine ads, social media promotions, and the endless stream of emails that flood our inboxes. In the popular imagination, marketing is a megaphone—a tool for shouting a message as loudly as possible to as many...
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