Sticker Marketing 101: How Monopoly GO! Uses Collectibles to Drive Spending
Sticker Marketing 101: How Monopoly GO! Uses Collectibles to Drive Spending In today’s world of mobile gaming, engagement isn’t enough—retention and monetization are king. Monopoly GO! has mastered this formula with one deceptively simple feature: the sticker album. What might seem like a fun collection side-game is actually a brilliant marketing engine designed to keep...
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