Irvin Andrew

Irvin Andrew

@irvinandrew89

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Vive a new zealand

Dal new zealand

Female

15/11/1994

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2025-06-30 08:22:12 · Translate

Is Media Mix Modeling the Key to Smarter Marketing Decisions?

Introduction In the increasingly complex realm of modern marketing, where brands spread their investments across TV, digital, print, social media, influencer outreach, and more—it becomes crucial to ask: What’s truly working? This question haunts CMOs, performance marketers, and brand managers alike. In this environment, Media Mix Modeling emerges as a powerful analytical...

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Irvin Andrew @irvinandrew89 updated the profile picture
2025-06-30 08:08:32 · Translate

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